Miner and Co. Studio surveyed 800 cannabis consumers and found 88% consider themselves part of a new cannabis culture – identifying as social, sophisticated and professional individuals.
Based on survey responses, these consumers are:
The overwhelming majority use cannabis to enhance their daily and social experiences, with 95% preferring a high that allows them to be more attentive and less than 1 in 3 wanting to feel “stoned.” Notably, 9 in 10 say they include cannabis as part of their wellness program alongside diet and exercise.
The survey also underscored the importance of branding and publicity for cannabis businesses. For the vast majority of respondents — 80% — attractive packaging is important in their purchasing decision. Six in 10 say that a celebrity association is at least somewhat important to them when choosing to try a new cannabis brand. Over 90% of those surveyed adopt brands based on flavor, taste and the type of high.
Original source: Business Wire